Pepsi has struck a deal with Michael Jackson’s estate to use him in a new global ad campaign, Live For Now.
AP reports that the rollout will vary by country, but will include a TV ad, special-edition cans featuring Jackson’s image, and chances to win leather jackets inspired by his style. Jackson first teamed up with Pepsi in 1983 and in 1984 was the famous incident where Jackson’s hair caught on fire while filming a Pepsi commercial at the Shrine Auditorium in Los Angeles. Jackson suffered severe burns and Pepsi gave Jackson $1.5 million as a result.
Jackson’s campaign will first be seen in the United States and China within the next few weeks, which coincides with the 25th anniversary of his album Bad. The campaign will spread to two dozen countries by fall.
On Monday Pepsi is launching an ad on television featuring Nicki Minaj. The advertisement features a remixed version of her song “Moment 4 Life.” In her first official photo released for the campaign, we see this singer/rapper all dressed in pink (hair included) holding onto a can of Pepsi. The commercial is titled “Now in the Moment” and was filmed in Argentina earlier this year.